Public Broadcasting Consultant

Public Broadcasting Consultant - Development - Underwriting - Marketing

References

Following are some comments and contact information from a few stations I have worked with recently:

Cathy's visit here was just what KSKA/KAKM/APRN needed....actually we need some more of it. Sales staff, program staff, membership staff, and managers took part in her workshop "Underwriting: Back to Basics and Beyond". I hope to have Cathy back in the not too distant future.

Cathy is a hoot. She's engaging, knowledgeable, experienced, and she's fun. We spent time on audience, mission, prospecting, relationships, scheduling, copy language, customer service....and more. One great idea was followed by another; one great technique was followed by another.

The KSKA/KAKM/APRN sales/development staff has range of experience in public broadcasting from less than a month to more than 20 years...Cathy's workshop helped everyone of us.

Will Peterson
Development Director
KSKA-FM & KAKM 7
Anchorage, AK
Will Peterson

In keeping with the sports quotes we have been sharing; I will use a quote from my favorite basketball announcer, Dick Vitale to describe our sales training: "IT WAS AWESOME BABY WITH A CAPITOL A!!!!!!"

Thanks again for all the help these past three days. Your sales training was incredibly informative and has recharged our selling engines !!! :) Thanks again,

Jerry Norton
Corporate Support
WFCR
Amherst, MA

I completed two days of training from Cathy Ives.

From my consultative sales person's point-of-view, my time was well-invested. Not only did I learn tangible ideas to help me in new business development, but also I gained insight into how to develop myself professionally, beyond our boot camp.

Cathy's agenda was rigorous but worth-it. She was very diplomatic about keeping the side-chatter from trainees to a minimum so the larger group could stay focused. I was very lucky that my station paid for her time and experience. The cherry on-top has been she added me to her email list for additional tips and valuable nuggets of information.

Thank you Cathy!

Rachael M. Kriteman
Underwriting Executive
AM-1370--FM 91.5/90.3--Ch21 PBS TV--Reachout Radio
WXXI Public Broadcasting, Rochester NY

Thank you so much for the seminar you planned and presented for our company, Public Radio, KUMR.

I had hoped to meet you from the moment that I met you via Internet. You certainly did not disappoint any of my desires to learn more or be inspired to make my goals higher. Your knowledge, presentation, and handouts were all superb. I came away with answers and new creative thoughts with underwriting. But now you have created for me and others in the office an enthusiasm for underwriting.

I look forward to meeting you again and wish you well in all of your travels.

Karen S. Roberts
Underwriting Coordinator
KUMR
Rolla, MO

Many, many more available upon request!